Before we dive into how digital printing is transforming the packaging industry, we first need to learn what it actually is. In recent years, the printing methods have changed with the rise of digital printing, which is slowly but surely switching the traditional market of litho, offset printers. Digital printing is the procedure of transferring a document or digital-based image on a variety of media substrates. In this process, digital files are sent directly to the digital printing press to print on paper, canvas, photo paper, fabric, cardstock, synthetics, and other substrates.
Just like other digital processes, info is reduced to binary code or “digitized” for making storing and reproducing easy. Modern printing techniques like laser and ink-jet printing are called digital printing. It is a feasible printing technique which can be perfect for certain jobs and can be strategically selected accordingly. It has gradually replaced lithography in many markets both at the customer and business level.
When it comes to the packaging of the products, manufacturers have really stepped up with their packaging game. With the advancement and innovation in printing techniques, product packaging is constantly transforming and every time better than ever. We all know for a fact that customer’s demand has increased so much. They are well aware of what they want in the product and its packaging and what they need to overlook.
However, the new packaging techniques and solutions have allowed manufacturers to bring changes to the product packaging, and brand owners seem to be enjoying how their products are packed and presented to customers. Custom boxes for different products have gained popularity in the past few years, and it will not be wrong to say that all this has become possible with digital printing. In this article, we’ll take you through some of the most amazing transformations it has brought in the packaging industry. Therefore, to learn about them, be sure to read this article, till the end!
In 2017, A report by Smithers Pira stated that digitally printed packaging and labels were worth over $13.4 billion. Where the label sector adopted digital printing technique early and has experience in it. Very strong growth has been witnessed in a carton, corrugated, flexibles, and direct-to-shape, with developments in metal printing. It has been estimated that the promptly growing digital packaging market will experience an upsurge by 13% with over $22.0 billion annual worth by 2022. Hence, it will be safe to say that digital printing has continued to disrupt the packaging and is redesigning the packaging industry.
Moreover, the digital print market is expected to experience the growth at over 15% for all formats except the label sector as it is already established. Today, with the development of technical possibilities of creating something unique and creative have increased all thanks to the digital printing platforms. Now, it has become much easier for brands, design agencies, and retailers to be more creative and come up with packaging designs that can connect with consumers on an emotional level. This has opened up the whole world of possibilities to enhance approval ratings and introduce new business models.
Over the last 15 years, digital printing in the custom packaging design market has exponentially grown. In fact, Smithers Pira states that from 2004 to 2014, the global marketplace observed the digital printing segment grown by over 400 %. Additionally, digital printing is by far the fastest-growing segment as compared to gravure, flexo, web, and sheet offset printing methods.
Factually, this growth as a whole can be credited mainly to the publishing and labeling industries, which were the one that adopted this process early. However, today, the packaging sector has surpassed the growth rate and is solely contributing to 60% of the growth in digital printing. This upsurge is expected to continue with advances in equipment quality and time.
Being a brand owner, you should know for a fact that keeping your product packaging up-to-date is significant for your brand’s image. Many brands put off a packaging redesign because of the expenses they think are involved. However, with the innovation of digital printing, this is no longer required. Digital printing makes sure that your brand, products, and packaging remains fresh and ready to sell all the time. Here are a few reasons why you should switch to digital printing if you haven’t already!
Today, going digital is the most preferred and cost-effective way of designing and creating your custom packaging. You will have all the freedom for variations and updates whenever you need them. These days, printing solutions have allowed brand owners to be creative with their product packaging.
Additionally, digital printing method has made it much easier to grab the attention of more customers than ever. If you want to build your brand’s separate identity in the market, then this process has got you covered with custom printed boxes. Therefore, it is about time to go digital and figure out ways how it can help in building your business.