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Retail Packaging

Printed Retail Boxes

Retail boxes are used for a diverse range of products. Hence, while deciding the dimensions of the box, you need to check the size of the product. Some of these boxes have a transparent top depending on the product that would be kept inside. On the other hand, other boxes are made of solid cardboard. This completely depends on the product being sold and the concept that the business owner has.

1. Brainstorming is the Key

As a business owner, you would be the person able to visualize your product in the best manner. Hence, you need to put your ideas on the table to extract the best ones. If you have a particular color scheme in mind, you can mention that. Similarly, if you think that a specific pattern would look good on your boxes, mention that as well. In other words, you need to do a lot of brainstorming to get all your ideas on the table. This practice would help you in discussing things with the printing firm.

2. Custom Printed Boxes Surely Make the Difference

If you are viewing a shelf with six green boxes and one red one, which one would you notice? It is obvious that you would notice the red one as it has a different shade than the others. Thus, if you opt for custom printed boxes, a potential customer would notice them and give your product a try.

3. Design and Presentation Matter

Today buyers have become more conscious and selective than before. They do give importance to the presentation of the box used for the product. Hence, while getting printed boxes designed, ensure that the created design has a strong impact. Coming up with a custom design does not mean that you should use loud prints that would cause irritation. This is one mistake that most business owners commit. They opt for loud vibrant designs even when the product specifications do not require it.

  • An experienced designer would give you the most helpful suggestions when it comes to the design of custom boxes. However, you need to have your ideas in the table to discuss things. If you are not clear about what you are looking for, it would be hard for you to hold a discussion with the designer.
  • It is always helpful to get an expert opinion on a design that you think is suitable. Designers examine designs from different angles including the way they would look on the box. Thus, their opinion matters a lot.