The myth of product quality is now gone, people are creative now and need something different and packaging becomes the first impression for the customers. About 56% of women make a buying decision in the first impression. That’s why the packaging becomes the main P of the marketing mix. Protective, attractive, durable, upto to the mark, competitive, cost-efficient and trendy packaging grabs the attention of the customer and businesses are getting more sales out of it. The attractive packaging and display create the need and people agree to buy some extra things at every visit to the market. Simple and unclear packed products are out of the competition and ignored by the customers in the long run. Such products are considered as the local and C category products. That’s why the top 8 brands in the world use such 8 top packaging hacks and leading in the industry.
Either you are selling cosmetic items, or retail products, the design and style of the box should be attractive. There are unique shapes that grab the attention of the customer at least 2x than that of other products. Pillow shape, gable shape, pyramid shape, briefcase shape and window boxes look pleasant and attractive to the customers. That’s why the soap packed in pillow shape boxes sell more. So the unique shape of perfume packaging are sell the most just because of their unique bottle shape. Even these are used for gifts as they have unique shapes.
Unique shape and attraction are two different things, packaging colors, shapes and effects make them attractive. This is the reason of having colorful packaging for the toys and simple for the retail products. The colorful packaging attracts the kids and they force the guardians to buy toys for them. The top brands like Disney world have specially designed packaging that attracts the targeted audience and helps in the sale. So, this element should be your top priority, for this, different embellished items could be placed in order to decorate them and grasps the attention of the customer.
Customization leads to personal wished designs creation in the first go, the right size, right material, right dimensions, right color and right shape could be yield easily. So the boxes that are manufactured through this process lead to brand and they always have a competitive edge in the market. There are custom printed boxes of suppliers in the market that could be searched easily. So, customization and personalization again proved as a hack that is being used by the brands. Nike shoes have unique and customize packaging, a window box is used by them. Moreover, Nestle pampers and milk has different customized packaging under the umbrella of the same parent brand.
There is always a purpose of every single product, so the purpose, ingredients, precautions, instructions, logo, brand name, bar code, and theme should be properly mentioned on the box. Actually just after the first impression, the second noticeable thing is clear instruction mentioned on the box. This clears the complexities and confusion about the product in the mind of the customers. So clear stuff leads to clear sales, this strategy is being used by the marketers to deal with the targeted audience. The text format, word selection, and color target the audience and directly communicate with them.
There are a couple of materials that begin used by the industry, cardboard, corrugation, Kraft, silver foiled, gold foiled, white paper and eco-friendly are the top of the list. Cardboard is perfect and easily available in the market, this targets the retail products in the market on the other hand the corrugated is strengthy material and use to carry a heavy load. Corrugation is used for transportation, shipping and stocking of the primary products whereas the cardboard is for secondary products. Moreover, the Kraft is the biodegradable material and eco-friendly, so the green environment lover always prefers this material. In addition to these different effects could be add on simple cardboard and make them attractive. This strategy is used by marketers to grabs the attention of the customer.
The color combination must follow the parent brand theme, just like nestle and dairy milk chocolate have printed boxes and all the products have the same packaging with few color variants. Similarly, the color theory is different for different products, the products for kids have a different color strategy as compared to cosmetic products. The customization process allows opting for the right color combination rather than premade simple boxes. Different computerized software use CMYK, these four colors upon mixing creates billions of colors and the right printing colors could be obtained easily. So, the right combination leads to branding and has psychological impacts on the buying decision of the customer.
Different effects at life in the packaging designs, this hack lift your brand and trust up in the competitors. Embossing, debossing, foiling, matt, glossy, UV coating and unique shape are the effects that are mandatory for sales. Such effects are costly but make the products attractive and an attention grabber. Such effects work with all types of materials and have a positive impact on consumer attention. The glossy effect makes the surface smooth, shiny and plane. This makes the box just like a crystal and scratch less. Moreover, UV coating restrains the light and contaminated rays to pass into the packet. So, UV coating is best considered for the product that contains the chemicals and sensitive chemical like medicines, cosmetic creams.
The eight and last hack of this article is about targeting the right audience through packaging. Yes, the product, its usage and packaging should have direct co-relation. Your box should represent the inside product and the customer should understand a clear picture of what is inside of the box. For this purpose, it is advised to use window boxes that provide a clear image to the customer without opening of the box. Such hacks help in sales more and satisfy the customer's needs. So, following such hacks will help you in growing the business and satisfying your customer's needs.
Such hacks are similar to the shortcuts and key points, they should be followed and this will lead to the branding and get more sales. These minor and simple hacks are almost essentials to be followed.