When we talk about retail packaging, we are talking about the packaging we use to wrap different products. This is the form of packaging that is primarily aimed towards boosting sales and making sure that people will pick your products from the retail display.
So, how does the idea of special retail packaging design work? Well, the main idea is that the product should sell. And to do that, the product needs to impress the customer. No one buys something that is not appealing to them in any way. Sales depend on the visual impact of the packaging, and to create that impact, manufacturers use retail boxes.
With the holiday season fast approaching, it is time that you started focusing on making your items stand out. Statistics show that holidays are the busiest time for retail stores. Sales jumped by more than 60%. That is billions of dollars in revenue globally. To take advantage of this shopping boom, you will have to make some effort.
That effort mostly depends on the way you will package and present your items. Although the presentation matters in every season and month, it becomes even more crucial during holiday sales. You will be competing with a lot of firms and it will be necessary to distinguish yourself from them to create an impact and boost your sales.
Therefore, to help you out with that, we are providing you with some ideas to make sure that your custom retail packaging is perfect.
The global image of this season is a beautifully wrapped present. So why don’t you take that image and apply it to your packaging design and make your products seem like a beautiful little present for your customers?
Here is a list of 15 ideas that you can use to make that impact.
Follow the techniques presented to you by people like Marie Kondo, and make sure that your items look simple and elegant. Minimalism has been a global fashion trend in recent years. From furniture to clothing, everyone seems to be going for simple and functional designs. Therefore, it is a good idea for you to do the same. Colorful and flashy designs are going out of fashion, and people need something new. Use black and white packaging and watch how unique your items look.
Another trend that has been going on recently, has been the use of metallic textures and designs. Not only is metallic packaging eye-catching and aesthetic, but it also looks bold and elegant. The smooth metallic feel, and the glow of the boxes. What better way to present your items in the most beautiful way as possible? If you need ideas, you can look at the way Kylie cosmetics has effectively used this design.
The time of plain packaging is going fast. And this holiday season, you can make sure that your items look as eye-catching and attractive as possible. Use funny and quirky illustrations on your boxes and make your items stand out on the shelf. This trend is relatively new, and you will have to take the help of an illustrator to get the best images. A simple and memorable illustration like Coca-Cola's polar bear design is a prime example.
We all know that climate change is a big issue. And that is why you should appeal to your customers by showing them that you care for the environment. Eco-friendly retail packaging is your best bet of gaining attention especially now that there is pressure in firms to reduce their carbon footprints.
After all, online shopping generates billions in revenue, and that trend is set to increase this holiday season. That is why you should focus on the way your items will be shipped. People won’t be looking at the way your products are packaged in an online store. Therefore, you should just use strong and durable boxes that will protect these items during shipping.
The trend of using big boxes to package everything is no longer popular. People prefer simple packages that are functional. Using pouches and flexible bags will help customers. No one wants over taped and overly complicated packages that are a pain to unwrap. You can go for functional boxes that are easy to carry and have a peel-off layer or something. Companies like Costco are using this design to great success.
These days, the packaging alone is not enough to satisfy the customers. They need to see what they are buying. That is why you should use transparent packaging that will help people to see the product and base their decision on that. Transparent custom retail boxes will help the people to trust your brand. It will also allow you to promote brand qualities like trust and stand out from the other packages.
A few years ago, that would have been difficult. But with the growth and popular use of digital printing, it is very easy to print almost anything on your boxes. Create amazing and aesthetic designs on computer software and print them on your packaging. If the quality is good, it will help you to attract people looking for beautiful boxes this holiday season.
This design comes from japan. The manufactures use cloth and silk in the packaging to make it look good and to add texture to the boxes. This technique has been successfully implemented in the Asian markets and its time that it was brought here as well. Not only is this idea unique, but it is also sustainable. You can use discarded cloth pieces in the packaging and make it look like an abstract masterpiece.
This has been a growing trend recently. It started from the milkmen, who used to give you new bottles of milk and took your old ones. Bottling companies like Coca-Cola and Pepsi have been using that for a long time as well. It is time that you also start using returnable and reusable packaging. This technique is very suitable for food places with lots of repeat sales and retail stores. Make sure that your retail boxes manufacturers make reusable and sustainable packaging like this and distribute it amongst the people.
Color schemes impact a lot of sales. That is because people see the color first and make a judgment based on that. Just focus on your target audience and choose attractive colors for them. This will help you to make attractive packaging that sells and attracts attention, at the same time.
This a very recent trend, and has not been tested widely. However, if you are retailing food products, you can use this trend. Just make sure that you provide safety instructions at the back of the pack, and provided the package with a retail display free from harmful elements like microbes.
This will help you to make sure that your product stays in the same place, and does not bump around. This packaging is suitable for companies that produce cosmetics, jewelry, and other such delicate items. These foam holders will not only ensure the safety of your items but also make them look more presentable.
This is an overlooked technique. Most people also judge the product based on the way it feels in their hands. That is why we use interesting grip designs and padded packaging with abrasions. This helps the product to appeal to the customers’ sense of touch as well as their sense of sight.
Talking of sense, the sense of scent also plays a huge role in making your items look interesting. Aromatic packages will help you to create a better impression and surprise the customer. This technique is being widely used by cosmetic retail packaging suppliers, as well as food manufacturers to make their items look more appealing.
Therefore, we can see how you can make this holiday season more joyous for your customers and your firm. Take notes of these trends and use them in your packaging designs. Not only will you create a better sales record, but also establish your brand image.