A Complete Guide on Retail Packaging Designs for Your Product

Packaging keeps the world managed and organized. Every product comes packed in some sort of packaging to keep what is packed in it protected and safe. Every product has to be packed in some sort of packaging to prevent all the environmental influences. Over the years, packaging has evolved so much, and the industry has emerged as the most profitable industry out there.

Today, the packaging is much more than just packing and protecting the item. It has become the main source of presenting and promoting products. Brands have become so conscious about their packaging and how they will present their products to their customers. It is the reason why manufacturers have come up with innovative and advanced packaging solutions. Technology made its way into the packaging industry, and everything seems to be possible to create new hi-tech methods and procedures. Brands also came to realize that if they want to make their market presence stronger, they have to embrace all the technological advancements, which help them in creating packaging that they are proud of and customers admire too.

When it comes to customers, they love to spend on products that come in great and well-designed packaging. For example, the cosmetic items come in packaging intended to attract the customers. The beauty industry knows for a fact that their female audience is even willing to spend some extra bucks on the product with beautiful packaging. It is the reason why brands pay so much attention and effort into making creative and unique retail packaging. If you are here to find out how you can create beautiful retail packaging for your products, then you have come to the right place. Below we’ve listed down all the important factors that you should consider while designing your packaging. To learn about then, be sure to check out this article till the end!

1. Important Questions to Ask Before Designing Packaging

Before you even started designing your retail product packaging, you need to ask these main questions to yourself. These questions will help you in identifying what type of design you want to go for your particular product.

Read More: 6 Designing Tips to Make your Retail Boxes Pop

• What is the Product?

This is an easy one. What is your product? What is the size of it? Is it delicate? From what material it is made of? This question will help you determine what type of packaging your products need. Check if there is any logistical must or not. For example, a more delicate product would require more secure and durable packaging. Similarly, the larger product should be packed in a box that fixes it right in the box. So, before designing your product packaging, you must figure out what is your product.

• Who’s Your Target Audience?

Determine if the product is for men, women, kids, or adults? Because packaging design depends highly on whom you are going to sell your product to. Moreover, you need to find out is your product for environmentally conscious people or those on a budget? Once you’ve determined you are your target audience, it will be easier for you to design custom retail boxes.

• How is People Buying the Product?

Are your customers purchasing your product online? Or from Retail store? Your packaging design would be different for both online and retail stores. Retail packaging has to be more attractive and beautiful, whereas your shipping boxes need to be sturdy as well so that the product will reach its destination safely.

2. Essential Information to Collect

Your packaging represents your brand, then make sure you’ve gathered all the essential information you need to print on the retail packaging.

• Colors
• Fonts
• Logo
• Written Copy
• Imagery
• Required marks
• Temporary Content (Additional Information)

3. Consider Packaging Layers

Every packaging has three layers the outer packaging, inner packaging, and product packaging. Every product needs at least one or all three packaging layers. The outer packaging is the first thing that your buyers will see and attract them. It is also the packaging that protects the product while shipping. The inner packaging can be referred to as the packaging that keeps the product safe in the outer packaging. Lastly, the product packaging is the packing in which the actual product is packed. Each layer of packaging will allow you to tell your story to your potential customers.

4. Choose the Right Packaging Type

There are numerous types of packaging options for you to select from. You need to figure out which type of packaging is best suited for your products. For example, the liquid products usually come in a bottle or sometimes in sachets because these are the suitable packaging solution. While choosing your packaging type, you need to consider the product, your competition, and of course, your budget.

5. Evaluate a Packaging Design

You’ve got some great ideas for your packaging design. Cool! Now it’s time to evaluate it. Is it clear what your product is all about? Is it understandable for buyers? Make sure you don’t confuse your customers, and your packing is the honest representation of your product and brand. You need to ask the following questions as well:

• What will your package look like in 3D?
• What will it look like in retail stores?
• Is this design versatile?
• Is this packaging reusable? Because it should be!

6. Collect Feedback

Before you decide on your final design, make sure you run it by the audience who has never heard of your brand and products. If they have passed your design, then you are good to go.

Final Words

All these steps mentioned above will help you create retail packaging that will impress your customers and help your brand in creating a strong identity in the market.