Food and beverage packaging plays the most important role. It is because today's customers have become more demanding when it comes to how packaging should look like. They want their food items to come in tempting and attractive packaging. It is the reason why brands have started to pay more attention in manufacturing packaging of food items. However, designing packaging is not as simple as it seems. You’ll have to put into consideration a lot of things. Below in this article, we have mentioned what you should keep in mind when you are designing packaging for your food items. To learn about them, stick to this article.
First thing first, your packaging should be designed in a way that it can attract the customers no matter. You need to keep in mind there will be so many options in front of them, and they will make their decision of buying based on which packaging will stand out to them the most. The visuals of the design must speak to customers. However, your packaging design should be in sync with the tone of your product. If it isn’t, then forget that you’ll be able to grab the attention of your potential consumers.
When customers buy food, they opt for the product they want. Apart from being attractive, packaging has to convey a clear message to your customers. When packaging is not beautiful, customers choose products based on factors that fit their requirements. However, most packaging designs make it difficult for customers to make their choices. For example, you will often find kid’s juices, healthy juices, and sugary juices on the same shelf. The packaging is usually designed in a way that consumers can quickly differentiate a healthy juice from the kid’s one. On the other hand, if the packaging of even different types of products looks similar, customers become frustrated, and they don’t buy products from the brand. You do not want to frustrate your customers and provide them what they are looking for in packaging.
If you want your customers to buy your products, again and again, you have to build their trust. The trust highly depends on keeping the integrity of your products in one piece. You might have come across products that look completely different from how they are described on the packaging. This happens a lot with food packaging. Most brands will only edit images of their products for the packaging, while some will dramatically change how that product looks like in reality. What this does is it creates a false expectation about the food item that the actual product can never meet. This really doesn’t mean that you cannot edit the image you can, but what important is to keep it real and never false advertise your food products.
Keep the design of your food packaging templates consistent with your brand. For example, if your products are more down to earth, then colors that are vibrant and bold will look wholly off and fake. These colors will not truly represent your products well. Maintain authenticity and choose colors that are representing your brand as well as your food item. Moreover, keep track of what your competitors are coming up with. If you aren’t the only brand that is selling similar products, just a splash of color can significantly help your products stand out from your competitors’ products. Color can be extremely effective at seizing customer’s focus. Red, yellow, pink, and green can be very eye-catching, and food products commonly come packed in boxes with theses colors. Choose colors that will represent your products authentically.
Your food and beverage packaging design has to be versatile. There’s a reason why the number of products in stores has increased, and this is why brands are coming up with more and more products always. With food items, it is prevalent that brands are continuously launching new flavors. But this can be very challenging when you have to bring different labels while keeping the whole packaging design the same. Therefore, your food packaging design should be adaptable to a variety of products that you are planning to launch in the future.
Brands and designers are not the only ones that consider the food packaging design. As the name suggests, shelf impact is something that determines how well your product performs on the packaging and how impactful it is. Grocery stores and food retailers always pay attention to packaging design and even heed to the way that products are displayed on shelves. Food retailers think about product placement, and they take a look at the product packaging and identify which product will look good next to the other and the patterns that they create. When placing the product next to each other, the whole look of packaging can change and can blend together. Plus, the information sometimes hides behind the box. If your packaging is attractive enough to stand out, then chances are customers will pick your products, read the full product description, and buy it.
This article focused on six factors that play the most crucial role in building and promoting your brand. Brands choose different packaging methods and choose to customize their packaging in order to create a shelf life and stand out amongst competitors. If you want to attract customers, generate sales, and grow business, then heed to tips mentioned above.